About the Course

The Event Design Certificate Program is an immersive three-day training course that will innovate the industry by teaching a systematic 10-step visual approach to event design for meeting planners. Program participants will learn critical skills that will enable them to design events based on stakeholder needs and then prototype event designs using the #EventCanvas, a strategic event management template for developing new or documenting existing events and conference models.

Participants of this course receive:

• CMP Clock Hours: 25 Strategic Domain: Meeting or Event Design

What You'll Learn

Three days of training, corresponding to the three levels of workplace responsibility (coordinate, manage and direct).
 

Level 1: 

Coordinate - Application of #EventCanvas Basics

#EventCanvas Basic skill set and awareness - Stakeholder awareness, analysis and behavior mapping (Empathy Maps) and basic application of the #EventCanvas to articulate how the event can change the behavior of the stakeholders. Basic skills include the ability to interpret and create an Event Canvas Boundary box and discuss stakeholder needs.

Level 2:

Manage Event Design using the #EventCanvas

Familiarity with the #EventCanvas as a User Interface - Prototyping and application of the canvas to discuss, prototype and make informed decisions using the Event Canvas as a compass for the team to create impactful events with informed team members have used the process previously. Application of the Event Simulator, a toolkit with facilitation cards to enable team collaboration on creating events using the #EventCanvas.

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Level 3:

Direct Event Design & Facilitation of a team through the #EventCanvas process

Application of the #EventCanvas as an Experience Interface - Prototyping and application of the canvas to facilitate a team alignment, discussion, prototyping and decision making using the #EventCanvas as a compass for the team to create impactful events. You’ll learn to guide a team through the process, articulate jobs to be done into actionable objectives per participant for event ROI measurement post event; guide a team through the process and lead the way to a successful design.

Onsite Engagement Team

Program co-creators, Ruud Janssen and Roel Frissen will be your trainers for this certificate program. Find out more about Event Model Generation.

San Diego State University 

The School of Hospitality and Tourism Management is tailored to meet both industry needs and student expectations. Our robust curriculum, both practical and visionary, ensures students graduate with a strong business foundation and a real understanding of industry complexities and demands. But a degree from the School of Hospitality and Tourism Management is only one aspect of a student’s education. A strong leadership and business foundation is essential, but of equal importance is the extracurricular and experiential learning that goes with it.

The #EventCanvas

The #EventCanvas is a strategic management template for developing new or documenting existing events and conference models. It's a visual chart with elements describing an event's promise, how it helps stakeholders to get their jobs done, resolving pains and creating gains within a set framework of commitment and expected return. The canvas articulates how the behavior changes as a result of having participated in the event as well as stating the required levels of satisfaction against expectations. Additionally, the canvas outlines the costs and expected revenues in relation to the customer journey (service design) and the instructional design of an event.